You finally did it. Your ecommerce store is up and running. It has all of the latest products in your niche. There is plenty of pricing info, pictures and descriptions for each product. However, there seems to be one slight problem. You aren’t making that many sales. According to the site’s stats, traffic does not seem to be a problem. Plenty of people visit your ecommerce store on a daily basis. However, you are not making sales based upon the amount of traffic that you are getting. What seems to be the real problem?
Have you considered the fact that your website might not be user friendly? Unfortunately, this is a horrible truth that many ecommerce store owners learn the hard way. Sometimes they either do too much or too little when it comes to their site’s ecommerce design. Website usability is one of the main things that can make a great site go down very quickly. A site can have all the bells and whistles in terms of products and graphics. But, if it is too hard for users to navigate, there will be plenty of missed sales. Luckily, there are various ecommerce solutions that can help you with this problem. The following are just a few suggestions that you can utilize to make your ecommerce store more user friendly.
Does your ecommerce store have adequate search functions?
Potential buyers hate it when they can’t find what they are looking for. Do not make things hard for them to browse and find what they are looking for. They should not have to guess categories or prices when visiting your ecommerce store. Make your site as searchable as possible or you will risk losing potential customers to other sites.
Does your ecommerce store take too long to load? Everyone wants to be creative and stand out from the competition. However, when this is done at the expense of possible sales, this is obviously a negative outcome instead of a positive one. Sometimes specific items such as graphics are a problem for some websites because they take longer to load. Either they are too big for the site or there are too many of them on the page. Unfortunately, if a site takes too long to load, the average web surfer is going to close the site and move on to another site. Ultimately, this does nothing for usability.
Does your ecommerce site offer a help section for potential buyers?
Most customers have the same questions when it comes to online shopping sites. They want to see contact information, shipping policies, refund policies and payment information. If you want to keep customers on your website longer, make sure that this information is prominently displayed on your site. Many sites have a page that is devoted to the frequently asked questions that customers may have. Do whatever it takes to make your site user friendly. The longer a potential buyer stays on your site, the more likely they will purchase products.
In conclusion, in order for an ecommerce store to be profitable, it must be user friendly. This might be the main reason that your site is not making any sales. Just apply a few of the ecommerce solutions that were provided in this article. Many times it is just a matter of tweaking your ecommerce design to accommodate the many needs of your potential buyers. By doing these things, you will have a greater chance of attracting buyers and making more sales.