The process of purchasing products o services from the Internet is commonly referred to as online shopping. All the businesses nowadays whether they have a real shop are having the shopping outlet. Every business ranging from selling bricks and mortar to big branded clothing retailers are relying on these shops to increase their sales. In this twenty first century where people are cramped by busy schedules these online shopping facilities provide a great opportunity to shop for all the products that are every day essentials or luxury goods. Fashion accessories to regular wears, shoes to cooking utensils, home needs to electronics good you name it you can get it through shopping online. This was present prior to the Internet through television and telephone.
It has become a routine and simple task in the eyes of the public. Also it is easier for the retailers as new products and services can be launched with little over-head costs. They can also supply these products and services to different markets available throughout the world with little effort and cost. It also has the added benefit of providing bargaining power to the buyer. The buyer has a wide range of choices and he can easily compare the cost and quality of all the products available and make the best choice according to his requirements and budget. Because of the rivalry among competitors several online shopping deals have been introduced to attract the buyers.
Each company is making concentrated effort to bag the maximum amount of customers. Although it has become popular it is still being done by middle and upper class people. It has not been successful in including the poorer sections of the society. Attentive services, deals and discounts and product returning facility are all provided to ruthlessly exploit the greed of the middle class people. Shopping online has been made very much easier with the development of technology and if you have a computer connected to the internet plus a debit card or credit cards then you are well armed to do shopping.